XYHY
◎ 中文

STAR ENCOUNTER GAMING

Turn every chat message
into part of the game

XYHY builds interactive livestream games and creator growth programs across TikTok, Douyin and Kuaishou—connecting engaging gameplay, talented creators and active audiences.

Become a Partner ↗Explore Our Services
  • Interactive game development
  • Dedicated operations
  • Global platforms
LIVEChat-powered gameplayReal-time participation
GROWTHCreator operationsStrategy · Analytics
Interactive livestream game character
30+Partner games
200+Creators supported
5M+Interactive gifts
3Major platforms

WHAT WE DO

More than games—
a complete growth loop

We connect gameplay, content, operations and monetization so creators can build engaging streams with a repeatable method.

01
◈

Interactive Game Development

We turn comments, likes and gifts into real-time game mechanics that increase participation and retention.

  • Game concept and engineering
  • Livestream integration
  • Continuous iteration
02
⌁

Creator Growth Operations

Personalized game selection, show structure and performance reviews help creators reduce trial and error.

  • Dedicated support
  • Content analytics
  • New creator onboarding
03
◎

Global Platform Solutions

Localized resources and operations for domestic and international livestream ecosystems.

  • Platform guidance
  • Game testing access
  • Guild partnerships

PLATFORMS

Connecting content with engaged audiences

Douyin logo

Douyin

Interactive gameplay and creator operations for China's content ecosystem.

DOUYIN
TikTok logo

TikTok

Livestream interaction, onboarding and localized solutions for global audiences.

GLOBAL
Kuaishou logo

Kuaishou

Partnership opportunities built around authentic and entertaining streams.

KUAISHOU

GAME PROMOTION

Put your game in front of more creators and players

Publish on the XYHY game platform and enter real livestream environments. Creator playtests, live content, community reach and player feedback form a complete path from exposure to market validation.

Apply to Publish ↗Send Project Details →
  1. 01
    Project ReviewShare your game overview and demo
  2. 02
    Platform PublishingLaunch on the XYHY game platform
  3. 03
    Creator CampaignsPlaytests, streams and content reach
  4. 04
    Player InsightsCollect real feedback and data
XYHY game and operations team
Create Value
WITH INFORMATION

ABOUT XYHY

Technology and operations for better live interaction

Operated by Hubei Qianna Culture Development Co., Ltd., XYHY combines game development, creator operations and commercial partnerships to help strong ideas reach real audiences.

We believe the most compelling streams are co-created by creators and viewers—not performed in one direction.

Learn more about XYHY →

HOW IT WORKS

Go live in four clear steps

  1. 01

    Get in touch

    Tell us your platform, experience and goals.

  2. 02

    Creator assessment

    Find the right game and content direction.

  3. 03

    Launch support

    Set up tools, gameplay and show flow.

  4. 04

    Keep growing

    Improve content through performance reviews.

FAQ

Questions before
we work together?

Contact our team for advice based on your situation.

Contact XYHY
What services does XYHY provide?

Interactive game development, game resource access, creator operations, guild support and livestream solutions for TikTok, Douyin and other platforms.

Can beginners join?

Yes. We help new creators with game selection, setup, show structure and content operations.

Do you support global TikTok creators?

Yes. We support international livestream operations and partnership discussions through Discord and email.

START YOUR JOURNEY

Ready to make your livestream truly playable?

Creators, game studios and ecosystem partners are all welcome.

Contact Us ↗