Build participation, not novelty
Real innovation lets audience behavior meaningfully shape the livestream.
ABOUT XYHY
Making interactive streams
feel truly alive
We combine game development, creator operations and ecosystem partnerships so great gameplay can meet real audiences and every stream can become a shared experience.
Create Value
WITH INFORMATION
WITH INFORMATION
OUR STORY
Connecting technology, content and growth
Operated by Hubei Qianna Culture Development Co., Ltd., XYHY began with chat-controlled game experiences and developed into a service platform spanning game access, creator operations and livestream partnerships.
We do not see livestreaming as one-way performance. Every comment, like and gift can become part of the content, while every creator deserves clear methods and long-term support.
Technology realizes the idea. Operations help the idea grow.
OUR VALUES
Three principles guide our work
Grow with creators long term
We build repeatable content capabilities rather than one-off campaigns.
Operate with clarity and care
We respect platform rules, partnership boundaries and audience experience.
30+Partner games
200+Creators supported
5M+Interactive gifts
3Major platforms
BUILD WITH US
Let's create the next form of livestream interaction
Creators, studios, platforms and guild partners are welcome.